What is the highest focus for each HCP?
Know their focus and start building programmes that support them:
Business focused HCP’s clients are interested in the bottom line and market themselves using online directories and search engines. They are highly visible and tend to receive many patients. Business focused HCP’s may help you to increase prescription levels.
Education focused HCP’s are interested in education and sharing knowledge with others. They are highly visible in educational networks, universities and related directories. Education focused HCP’s can help you to share new insights via educational channels.
Academic focused HCP’s are interested in research and development. They are highly visible in academic networks and author papers and research report. Academic focused HCP’s can help you to influence the opinions on research related topics and products.