Channel Preference in the Pharmaceutical and Healthcare Industry in 2024
February 28, 2024
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Introduction
The pharmaceutical and healthcare industry is undergoing a profound transformation. It is crucial for pharma and healthcare companies to understand the channel preference of their customers, especially healthcare professionals (HCPs).
Channel preference vs Channel acceptance: Channel acceptance refers to the Channel that a HCP may use.
Channel preference refers to the Channel that a HCP would love to use.