Healthcare insights at the doctor level
Segmentation brought into the 21st century.
Use the HCP's digital footprint to prioritize high-potential customers previously below the radar and speed up launch success in new markets.
Who are the big influencers in your market?
Identify your digital opinion leaders.
Identify the preferred communication channels for each HCP (Face-to-Face | Video chat | Phone | Email).
Supercharge your Omnichannel strategy.
PERSONA is a customised profile of relevant archetypes that aligns with & enrichs Client's Market Research segments.
Each Persona provides a multifaceted and actionable view of the customer.
Some HCPs love the new, some prefer to "wait and see".
Identify your early adopters and get rapid traction in the market.
Understand your HCPs' individual behaviours and preferences.
4 personality types: Manager, Inspiring, Nourishing, Detailed.
Build individually customized communication.
What is the highest focus for each HCP? (Business | Academic | Education)
Know their focus and start building programmes to support them.
Which HCPs are open to your technology?
Measure individual interest in specific topics, therapy types or disease states.
Are your HCPs active in social networks? (Facebook | Twitter | LinkedIn | Instagram | Researchgate)
Build your digital campaigns knowing exactly which HCPs you are reaching.
Emotions are the core of decision making.
Go deeper than common social listening and tap into the emotion of your market.
Don't miss critical changes in your market.
Keep your finger on the pulse and fine-tune your sales and marketing strategies.
Is your sales curve starting to flatten?
Add a 2nd dimension to your targeting.
Find HCPs not yet prescribing.