Customer Personalization in 2024

February 5, 2024

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What Are the Key Global Trends for Customer Personalization in 2024?

  • Hyper-personalization: Pharma companies are using advanced data analytics and AI...
  • Omnichannel marketing: Pharma companies are adopting a hybrid model...
  • Digital transformation: Pharma companies are using digital platforms...
  • Influencer marketing: Pharma companies are leveraging the power and influence of social media influencers...

To unlock the benefits of personalization it is critical to obtain precise HCP insights at doctor level.