This Deloitte report, "Advanced digital HCP segmentation Elevating customer understanding leveraging AI," outlines how the life sciences and healthcare industry can overcome challenges like underperforming drug launches and increased competition by adopting data-driven customer segmentation.
The core idea is to leverage Artificial Intelligence (AI) and machine learning to gain a deeper, more objective understanding of Healthcare Professionals (HCPs).
By analysing HCP channel and content preferences, companies can move away from traditional, subjective approaches to develop personalised engagement models, optimise marketing investments, and ensure more effective interactions to meet strategic business objectives.
The document also addresses the ongoing need for continuous learning and adaptation in a dynamic market, suggesting automation for long-term success.