August 17, 2022
The McKinsey article Demystifying the Omnichannel Commercial Model for Pharma Companies in Asia underscores the transformative potential of AI and data-driven personalization in enhancing healthcare.....
May 3, 2022
The COVID-19 pandemic significantly altered the operational landscape for pharmaceutical companies, prompting a reassessment of their commercial-organisational models. This shift accelerated existing....
April 14, 2021
The Fierce Healthcare article, “AI Doesn’t Have to Replace Doctors to Produce Better Health Outcomes,” emphasizes that artificial intelligence (AI) can enhance healthcare delivery by supporting,...
March 18, 2021
The Harvard Business Review article "10 Truths About Marketing After the Pandemic" outlines key shifts in marketing strategies necessitated by the COVID-19 pandemic. These insights are...
February 26, 2021
This text from the Boston Consulting Group explores the profound and lasting shifts in how healthcare professionals (HCPs) wish to engage with biopharmaceutical companies, primarily driven by the...
