Digital Marketing for MedTech Companies
August 18, 2023
Digital marketing for medtech companies refers to the strategic use of online and digital channels to engage with healthcare professionals (HCPs) and other stakeholders, providing them with...
Blog & News
Personalization in Marketing
July 8, 2023
The McKinsey article, "What is personalization?", explores the multifaceted concept of personalisation in marketing, highlighting its significant benefits for businesses, such as reduced...
Elevating customer understanding with AI
March 14, 2023
This Deloitte report, "Advanced digital HCP segmentation Elevating customer understanding leveraging AI," outlines how the life sciences and healthcare industry can overcome challenges like...
Omnichannel in Medtech
January 11, 2023
This McKinsey article argues that the medtech industry must immediately adopt omnichannel engagement models to better connect with healthcare professionals (HCPs) and other stakeholders, ultimately...
The "new" rules of healthcare provider engagement
November 15, 2022
This Accenture survey explores how pharmaceutical companies can better engage with healthcare providers (HCPs) in a post-COVID-19 landscape. The study, involving 720 HCPs across six countries,...
