January 18, 2024
HCP channel preference refers to the diverse range of preferences that Healthcare Professionals (HCPs) display regarding the channels, content, and frequency of their interactions with biopharma and.....
December 1, 2023
Omnichannel marketing in pharma is undergoing a significant transformation towards customer-centricity, moving beyond traditional product-focused strategies. A primary trend is the deep...
November 23, 2023
In pharma marketing, omnichannel refers to the integrated and seamless coordination of engagement across various communication channels, both online and offline, to cater to the preferences and...
October 16, 2023
This report highlights that a hybrid model of engagement, blending both virtual and face-to-face interactions, has become the new normal for physicians and pharmaceutical companies. While virtual...
September 14, 2023
In healthcare marketing, omnichannel engagement refers to the integrated and seamless coordination of interactions across various communication channels, both online and offline, to meet the specific....
