February 28, 2024
Introduction The pharmaceutical and healthcare industry is undergoing a profound transformation. It is crucial for pharma and healthcare companies to understand the channel preference of their...
February 5, 2024
What Are the Key Global Trends for Customer Personalization in 2024? Hyper-personalization: Pharma companies are using advanced data analytics and AI...Omnichannel marketing: Pharma companies are...
February 5, 2024
What is Customer Personalization in Pharma? Personalization of customers in pharma is the practice of tailoring marketing and communication strategies to the specific needs and preferences of each...
January 25, 2024
Understanding Healthcare Professional (HCP) channel preference is critically important for medtech and pharmaceutical companies, as it underpins effective engagement, drives business success, and...
January 19, 2024
Understanding HCP (Healthcare Professional) channel preference is crucial for medtech and pharma companies because it directly impacts their ability to engage effectively with these vital...
