Blog
Latest insights and updates from Data Jukebox
Beyond the Mass Email: The Imperative of Personalization in Pharma
In today's digital age, HCPs are inundated with information. To cut through the noise, leading pharma companies are recognizing that personalization is not just a nice-to-have, it's a...
How Omnichannel is Transforming Pharma Engagement
The pharmaceutical industry has been on a digital transformation journey for years, but the past 18 months have dramatically accelerated the adoption of omnichannel strategies. Leading pharma...
Finalist Emerging Exporter Award 2024
The Emerging Exporter Award in NSW, part of the NSW Export Awards, recognizes businesses that have been exporting for three years or less. This award celebrates the achievements of businesses new to...
A Bold AI Ambition for B2B Marketing, Sales, and Service
The Boston Consulting Group's article, "A Bold AI Ambition for B2B Marketing, Sales, and Service," emphasizes the transformative potential of generative AI (GenAI) in reshaping...
Revolutionizing sales in distribution: Harnessing the power of AI
The McKinsey article Revolutionizing Sales in Distribution: Harnessing the Power of AI explores how generative AI (GenAI) is transforming B2B sales by delivering scalable, data-driven...
For Pharmaceutical Companies, Steps to Value with Generative AI
The Boston Consulting Group (BCG) article, Three Steps to Value with Generative AI in Pharma, outlines how pharmaceutical companies can harness Generative AI (GenAI) to enhance healthcare provider...
The state of AI in early 2024: Gen AI adoption spikes and starts to generate value
This McKinsey survey, "The State of AI: Global survey," details how organisations are rewiring to capture value from artificial intelligence, particularly generative AI (gen AI). It...
How B2B Sales and Marketing Leaders Are Getting the Most from Generative AI
This source is an infographic from Bain & Company, "How B2B Sales and Marketing Leaders Are Getting the Most from Generative AI." It highlights that leading companies are leveraging...
Successfully Scale Generative AI in Pharma
This article from Bain & Company, "How to Successfully Scale Generative AI in Pharma," outlines the critical shift pharmaceutical companies must make from isolated generative AI...
Generative AI in the pharmaceutical industry
This McKinsey report, "Generative AI in the pharmaceutical industry: Moving from hype to reality," explores how Generative AI (Gen AI) offers a monumental opportunity for the pharmaceutical...
Channel Preference in the Pharmaceutical and Healthcare Industry in 2024
Introduction The pharmaceutical and healthcare industry is undergoing a profound transformation. It is crucial for pharma and healthcare companies to understand the channel preference of their...
Customer Personalization in 2024
What Are the Key Global Trends for Customer Personalization in 2024? Hyper-personalization: Pharma companies are using advanced data analytics and AI...Omnichannel marketing: Pharma companies are...
Customer Personalization in Pharma
What is Customer Personalization in Pharma? Personalization of customers in pharma is the practice of tailoring marketing and communication strategies to the specific needs and preferences of each...
HCP Channel Preference in 2024 - Benefits
Understanding Healthcare Professional (HCP) channel preference is critically important for medtech and pharmaceutical companies, as it underpins effective engagement, drives business success, and...
HCP Channel Preference in 2024
Understanding HCP (Healthcare Professional) channel preference is crucial for medtech and pharma companies because it directly impacts their ability to engage effectively with these vital...
HCP Channel Preference - Overview
HCP channel preference refers to the diverse range of preferences that Healthcare Professionals (HCPs) display regarding the channels, content, and frequency of their interactions with biopharma and...
Trends for Omnichannel Pharma Marketing
Omnichannel marketing in pharma is undergoing a significant transformation towards customer-centricity, moving beyond traditional product-focused strategies. A primary trend is the deep...
Omnichannel Pharma Marketing
In pharma marketing, omnichannel refers to the integrated and seamless coordination of engagement across various communication channels, both online and offline, to cater to the preferences and...
HCP Channel Preference in 2023
This report highlights that a hybrid model of engagement, blending both virtual and face-to-face interactions, has become the new normal for physicians and pharmaceutical companies. While virtual...
Omnichannel Engagement in Healthcare
In healthcare marketing, omnichannel engagement refers to the integrated and seamless coordination of interactions across various communication channels, both online and offline, to meet the specific...
Digital Marketing for MedTech Companies
Digital marketing for medtech companies refers to the strategic use of online and digital channels to engage with healthcare professionals (HCPs) and other stakeholders, providing them with...
Personalization in Marketing
The McKinsey article, "What is personalization?", explores the multifaceted concept of personalisation in marketing, highlighting its significant benefits for businesses, such as reduced...
Elevating customer understanding with AI
This Deloitte report, "Advanced digital HCP segmentation Elevating customer understanding leveraging AI," outlines how the life sciences and healthcare industry can overcome challenges like...
Omnichannel in Medtech
This McKinsey article argues that the medtech industry must immediately adopt omnichannel engagement models to better connect with healthcare professionals (HCPs) and other stakeholders, ultimately...
The "new" rules of healthcare provider engagement
This Accenture survey explores how pharmaceutical companies can better engage with healthcare providers (HCPs) in a post-COVID-19 landscape. The study, involving 720 HCPs across six countries,...
Demystifying the omnichannel commercial model for pharma companies
The McKinsey article Demystifying the Omnichannel Commercial Model for Pharma Companies in Asia underscores the transformative potential of AI and data-driven personalization in enhancing healthcare...
A new operating model for pharma: How the pandemic has influenced priorities
The COVID-19 pandemic significantly altered the operational landscape for pharmaceutical companies, prompting a reassessment of their commercial-organisational models. This shift accelerated existing...
AI Doesn’t Have to Replace Doctors
The Fierce Healthcare article, “AI Doesn’t Have to Replace Doctors to Produce Better Health Outcomes,” emphasizes that artificial intelligence (AI) can enhance healthcare delivery by supporting,...
10 Truths About Marketing After the Pandemic
The Harvard Business Review article "10 Truths About Marketing After the Pandemic" outlines key shifts in marketing strategies necessitated by the COVID-19 pandemic. These insights are...
Transformations by AI
This text from the Boston Consulting Group explores the profound and lasting shifts in how healthcare professionals (HCPs) wish to engage with biopharmaceutical companies, primarily driven by the...
The Growing Impact of AI on Healthcare
The article "The Growing Impact of AI on Healthcare" from The Journal of mHealth highlights the transformative role of Artificial Intelligence (AI) in enhancing healthcare delivery,...
For healthcare, AI is what the doctor ordered
The article "For Healthcare, AI Is What the Doctor Ordered" underscores the transformative role of Artificial Intelligence (AI) in healthcare, particularly through data-driven insights and...
Data to become 'Constant Influence' by 2030
The WPP report Data 2030, as summarized by Media4Growth, envisions a future where data becomes a constant influence in our daily lives, particularly transforming marketing strategies through the...
Adapting to the multichannel imperative in pharma
The Reuters Events special report, Adapting to the Multichannel Imperative, explores how the COVID-19 pandemic accelerated the pharmaceutical industry's shift from traditional face-to-face...
The domino effect: How sales leaders are reinventing go-to-market in the next normal
This McKinsey article outlines how top sales organisations are reinventing their go-to-market strategies by deeply integrating data and technology. The core idea is a "domino effect," where...
2 Megatrends Dominate the Gartner Hype Cycle for Artificial Intelligence
In 2020, the AI landscape was primarily shaped by two significant trends: the democratisation of AI and the industrialisation of AI, even amidst the global pandemic. The democratisation trend...
Medtech and Pharma Sales Go Virtual
This article from Bain & Company, titled "Medtech and Pharma Sales Go Virtual," discusses how the COVID-19 pandemic has fundamentally shifted the commercial models for medical...
What Doctors Want and What This Means for Pharma Now
What Doctors Want and What This Means for Pharma Now BCG Article: The COVID-19 pandemic has exacted an enormous professional and personal toll on health care professionals (HCPs) and is changing the...